ESL, the world’s largest eSports company, and Azubu, the global broadcasting platform focused directly on eSports, have joined forces to bring eSport content worldwide. This two-year agreement adds Azubu to the list of ESL sponsors, as well as grants Azubu exclusive content and marketing opportunities. Nik Adams, SVP of Sales and Business Development at ESL Gaming, had this to say on the partnership:
As esports continue to grow exponentially all over the world, drawing larger audiences who want to immerse themselves in the games, experiences and lifestyle, it becomes increasingly important for us to partner with the best platforms to provide access to our events as well as more value to brands who want to reach those audiences. Azubu’s reach, user experience and passionate dedication to the esports lifestyle are second to none.
Azubu was founded in 2011, with a profound focus on not only eSports broadcast but the complete eSport lifestyle. They have offices and partnerships worldwide, making them one of the leading forces in eSports.
ESL also has a global presence, operating high-profile competitions like Intel® Extreme Masters, ESL One, ESL Pro League and National Championships.
Exact details of the partnership will be announced soon.